Choose Best Digital Marketing Efforts By Hiring Web Agency Newcastle

Web accessibility is hardly a new topic. It has been debated and legislated for years, mainly to protect disabled web users. However, accessibility is making a comeback in a new

context: digital marketing. It turns out that making your website more accessible may not just help you meet legal standards, but it may boost your optimization efforts as well. 

What is Accessibility?

Accessibility in technology is an umbrella term that refers to making certain content easier to access and use, particularly for those with disabilities. If you use a Windows computer, you can access tools like a digital keyboard and voice typing. These features are mainly intended to aid those with disabilities and the elderly who use computers. 

Web accessibility refers to basically the same thing. It allows people, mainly those with physical or cognitive impairments, to access online content. For example, videos may have transcripts, so those with auditory impairments can understand the things heard in the content. Web Agency Newcastle Reading text out loud will help those with visual impairments access the net. 

Most countries have legislation that makes certain accessibility features mandatory. Online content must be accessible to those with cognitive impairments. Meaning that the information presented must be simple and easy to understand for everyone. 

Not following these accessibility rules could land your website in legal hot water. Recently, a few prominent websites have faced a series of lawsuits for violating the rule by not making web content accessible to people with disabilities. Legality, however, is not the sole reason a brand should invest in accessibility. It can, in fact, be important for digital marketing as well. 

 

Why is Accessibility Important in the Digital Marketing Context?

Exactly how making content simpler to read would or more audible be beneficial to digital marketing? Certain aspects of accessibility, it turns out, have a major benefit on the Web Designers Newcastle. 

For example, consider designing transcripts to accompany videos to help the deaf understand what is in video content. It meets the legal standards. In addition, transcripts also help search algorithms understand what is in a video.